Co-op Never Tasted So Good!
http://www.peaceworks.com has received several prestigious awards for both the taste and quality of its delicious food products, as well as for its pioneering business model and the concrete contributions it has made across several continents: through PeaceWorks’ joint business ventures, it fosters coexistence among people of different backgrounds in conflict regions. Five percent of their profits go to OneVoice, a PeaceWorks® Foundation movement that empowers the majority of moderates in the Middle East to speak out against extremism.
Trifecta Design Group was hired to rebrand Bali Spice, a line of Asian sauces marketed to gourmet food stores. The original packaging was dated and lacked a strong brand identity and recognition. After the transformation, the redesigned logo and the vibrant Batik patterns are bold, distinctive and reflect the product’s origins and culture. The colors are bright and the labels clean and elegant. The clean lines of the bottle add to the fresh look of the new brand. This visual system was also carried to the canned products. This project has started a great relationship between Trifecta and PeaceWorks®. We are currently working on several projects and are the acting Brand Consultancy for PeaceWorks®. Among the current projects is the KIND Fruit + Nut Bars brand – with new packaging, journal ads and gift items, a KIND and PeaceWorks® booth design for a conference at the Jacob Javitz Center in New York City, a redesign of the PeaceWorks® Website and several marketing and advertising projects.
